Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch by Luis Pareras
Greenbranch Publishing

Podcast: Expanding into the Gay and Lesbian Market: What Savvy Medical Practices Know

Podcast Editor

Many physician practices recognize that they can expand business by reaching out to specific communities, including targeting lesbian, gay, bisexual and transgender (LGBT) patients. Ellen Kahn, Director of the Human Rights Campaign Foundation's Family Project discusses what strategies physician practices are using to reach out to the LGBT community and meet their needs and expectations. She provides concrete examples of what is likely to work or not work.

0:28:14 6.47mb download General Practice Management

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